Two Years Running: What Winning MSP Today Product of the Year Means to Our Partners

When we won the MSP Today Product of the Year Award last year, it felt like a milestone. Winning it again this year feels different. It feels like validation that we're building the right thing, with the right people, for the right reasons.

I want to take a minute to talk about what's actually behind that award, because the trophy itself is the smallest part of the story. The real story is what our MSP partners have been doing with the platform over the last twelve months, and the work our product team has done to keep up with them.

What we shipped this year

A year ago, partners told us they needed better ways to show clients exactly what they wanted to see, in the format their clients expected. That feedback drove most of our 2025 roadmap.

A few of the things we shipped that partners have leaned into hardest:

• Custom dashboards and reports. Every MSP I talk to has a different way of presenting findings to their clients. Some want risk trends front and center. Others lead with critical findings and remediation status. Now partners can build dashboards with more than a dozen drag-and-drop widgets and create multiple saved report views, so a vCISO running an executive briefing and a SOC analyst tracking remediation can each have the exact view they need without anyone having to recreate it. We've since added control over what sections appear in Executive Reports too, so partners can tailor exactly what each client's stakeholders see when they export.
• Customizable issue severities and auto-tagging. Different clients care about different things. Auto-tagging with granular control means partners can apply consistent categorization across every client environment, and severity customization lets them align findings with each client's risk appetite instead of forcing everyone into the same scale.
• An expanding integration catalog. Findings should flow into the tools partners and their clients already use, not pile up in another dashboard nobody opens. Over the past year we've meaningfully expanded the catalog on both sides of that equation. New asset integrations with Axonius, Fortinet FortiGate, and Cisco Meraki let clients automatically sync infrastructure data directly into Halo Security for deeper, more accurate discovery. On the workflow side, we've added Linear and Telegram to streamline issue tracking and notifications, alongside a Brinqa connector for partners whose clients use risk quantification platforms. A direct ServiceNow integration is also coming soon to better support enterprise-scale vulnerability management.
• Recursive partner logins. This one came straight from partners running layered hierarchies. You can now set up multiple levels of clients and log in as them, which makes life a lot easier for distributors, MSP aggregators, and anyone managing complex relationships across their book of business.
• Dark Web Monitoring for MSPs. Our dark web monitoring product got its own partner-focused packaging this year, with co-branded reports, pre-sales snapshots, and rapid client onboarding. It's been a great pre-sales motion for partners who want to show a prospect something tangible in the first conversation.

What partners are telling us

The feedback that means the most to me is the kind that doesn't show up in a survey. It's the partner who tells me they closed a deal because the asset discovery report uncovered three forgotten subdomains the prospect didn't know existed. It's the MSP whose client renewed early after seeing the quarterly executive report. It's the vCISO who told me Halo Security is the only tool in their stack their clients actually ask about by name.

A few patterns I keep hearing:

• The complimentary asset discovery program is converting. Partners use it as a door-opener, and the conversations it kicks off are leading to real EASM subscriptions and adjacent service revenue (WAFs, MDR, managed remediation). If you haven't read The MSP's Guide to External Attack Surface Management yet, it's a good starting point for how partners are positioning this with clients.
• Pentest-to-platform is a real path. Many of our penetration testing clients have upgraded to ongoing scanning, and that's translating into recurring revenue for the partners who introduced them.
• Multi-tenancy and white-labeling are doing their job. Partners managing dozens of clients tell us the consolidated billing and branded reports have cut their admin time meaningfully.

Why this matters beyond the award

MSPs are the front line of cybersecurity for most small and mid-sized organizations. The companies you protect don't have the budget for a 24/7 SOC or a full security team. They have you. And when you trust a platform enough to put your name and reputation behind it, that's a responsibility we take seriously.

This award is great, and I'm genuinely proud of our product and engineering teams for earning it back-to-back. But the recognition I care most about is the partner who renewed for another year, the one who brought their second or third client to us this quarter, and the new MSP who reached out because someone in their peer group recommended us. That's the scoreboard I watch.

What's next

We've got more coming in 2026: deeper reporting customization, expanded integrations (Microsoft Teams and a few others I can't quite announce yet), and continued investment in the partner program. If you're a partner reading this, expect to hear from me. If you're not a partner yet and you're curious what this looks like, I'd love to talk.

Reach out anytime at partners@halosecurity.com, or register as a partner here. Already a partner with a deal to run? Register it here.

Thanks to everyone who's been on this journey with us. Two years in a row is a great start. Let's make it three.